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Red Oblivion (HRR) is comprised of Berklee student Eden Rayz (cello) and alumni Emma Torres (guitar), Zach Adams (lead vocals/bass), and Carson Groenewold (drums). The Boston-based band made a splash at Chicago's Lollapalooza Festival in August. With backgrounds in a multitude of styles including classical, metal, world music, pop, and electronic, the group's evolving collaboration blends a traditional rock band lineup with the heaviness of amplified cello. Red Oblivion recently recorded with renowned producer Paul Kolderie (Radiohead, Portugal. The Man, Pixies, Dinosaur Jr.) for Dorm Sessions 8, upcoming from Heavy Rotation Records.

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Heavy Rotation Records (HRR) gives music business/management majors at Berklee hands-on experience running a record company. The students oversee all label functions, including A&R, marketing, sales, touring, web development, media, and accounting. HRR's releases since 1995 include Shekinah: 13 Artists, distributed by Epic; Apollo Sunshine's second album, coreleased with spinART; Dorm Sessions 1-7; and Under the Influence. Many up-and-coming artists have appeared on HRR compilations, including Annie Clark (St. Vincent); members of Passion Pit (as the Peasantry); Christopher Barnes (Gem Club); Madi Diaz; Elizabeth and the Catapult; and Big D and the Kids Table. The label also serves as a springboard for careers in the industry. Alumni have gone on to work at Interscope, Capitol, DreamWorks, BMG, Universal, Live Nation, AEG Live, and RightsFlow, among other companies.

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